The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
10 Essential Social Media Tips for eCommerce Sites: “Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers. [Top Rank]
How Introverts Can Get More Clients Online with Screencast Videos: “Even though videos are one of the hottest Internet marketing strategies today, I have been very slow to jump on the video marketing bandwagon. Why? Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies swarm over me. I’ve never liked being on camera nor having my picture taken (case in point the hundreds of family reunion pictures I’ve taken over the years as the family photographer, with nary a picture of me in sight!), and so I’ve avoided creating marketing videos until recently. However, despite my dislike of video (I’m not a big fan of viewing video either — I’d rather read the info), I realize that most people would rather watch video to learn than read about something to learn as I do.” [Market Yourself as a Speaker]
How to Take Control of Your Online Reputation: “Small businesses often believe they are at the mercy of reviewers in online review and recommendation sites. And the more businesses think they’re being misrepresented online, the more vocal their dissatisfaction becomes.” [Entrepreneur.com]
What Street Vendors Can Teach You About Bootstrapping and Entrepreneurship: “Some people are born wealthy enough to take the massive risk which funding a new business entails. Others get seed money from brilliant pitches, luck or connections. And then, there’s the rest of us.” [Business Insider]
Multi-Screen, Multi-Computer Configurations Options for Bloggers: “Do you need to run multiple computers and screens, to satisfy the blogging and social media marketing work you do for multiple projects or clients? Configuring such a setup can be a major headache, but it need not be. If you’re in this situation, here are some tips on managing a multi-screen, multi-computer, multi-OS workstation.” [Performancing]
image credit: ktylerconk
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