The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.
Why Media Companies Should Become More Like Merchants: “Media companies may not have thought of themselves as middlemen—but that’s what they have been for marketers. When I used to buy advertising a decade or so ago, I felt it was my job to do what I could to get the media provider out of the middle between my company and the customers we desired. For example, we did a lot to drive a direct relationship including encouraging them to register with us so we could communicate with them directly later—first through e-mail, now it would be via a Facebook page or Twitter.” [Techcrunch]
Switch: How to Change Things When Change is Hard: “Given the recent shift in consumerism and the rapid commoditization of so many products, companies are looking for a better way to innovate, so there’s more impetus than ever to get this right. So maybe a new POV is required here. Otherwise, would we need another book on “innovation”? [MarketProfs]
How to Use Social Media in Your Startup for More Than Just Marketing: “Social media has become a staple in the marketing plan. It’s a piece of your strategy that now cannot be ignored to market and create conversations around your product or service. However – innovative companies and thought leaders have been using social media for more than just marketing, here are some ways they are using it and you should likely be as well.” [Media Bullseye]
With Social Media Comes Great Opportunity: “I believe that Social Media represents in two words and five syllables, nothing short of a revolution within any business or any industry for that matter. And, for individuals, it represents the democratization of media and equalization of influence. It presents an equal opportunity platform to broadcast and publish at will, earning audiences and prominence that directly align with the level of individual participation and investment in engagement. The socialization of media affects and empowers more than personal brands however.” [Brian Solis]
6 Tips to Make the Most of Your Blog Writing Time: “Blogging can be an enjoyable experience or it can be a draining time-suck. Which would you prefer? Whether you’re blogging for your own reasons, freelancing, or doing it for your business, finding the time to write can be difficult if you’re juggling it amongst other work. Here are a few tips to leverage the time that you do have.” [Performancing]
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